From global epicurean phenomenon to highly sought-after “secret,” Dîner en Blanc will take over Vancouver’s public space for the second time on August 22, 2013. This très chic picnic, imported from Paris, is equal parts mystery tour, pop-up feast and je ne sais quoi.
Last year’s edition saw 1,200 people gather at Jack Poole Plaza at the Vancouver Convention Centre for a memorable soirée. This year, over 2,500 foodies and cultural enthusiasts dressed in white will descend on a secret location that will be revealed to them at the very last minute for an unforgettable evening of elegance, beauty and magic.
True to tradition, bystanders will witness groups of 100 to 300 people gather at specific rallying points all across the city. These groups will then converge on one of the most beautiful settings in the city, either on foot or by other means of transportation. Everyone is asked to dress elegantly in white, from head to toe, bring their own epicurean feasts, tables, chairs, fine china, silverware and white tablecloth. Over the course of the evening, the diners eat and celebrate amid live music, dancing, complete with festive white balloons. Visually breathtaking moments include the waving of a cloth napkin to mark the beginning of the dinner, as well as the lighting of sparklers to let participants know they are now free to circulate, mingle and dance. When it is time to leave, guests pack up their crystal, dinnerware and tables, pick up all their litter and head into the night, leaving behind no sign of their elegant revelry.
About Dîner en Blanc in Vancouver
“We hope Vancouverites are ready to outdo themselves for this year’s edition. Now that people know what to expect, we can’t wait to see what our guests will do to help us top last year’s most memorable event of the year,” says Tyson Villeneuve co-organizer of the Vancouver Dîner en Blanc. “We’re expecting even more effort will be put into preparing a superb meal, a show-stopping floral centerpiece, and an elegant head-to-toe white outfit.”
About the hosts
Vancouver organizers Jordan Kallman and Tyson Villeneuve (The Social Concierge) will lend their talents to Dîner en Blanc as branding and experiential marketing pioneers. Together, they are storming Western Canada in 2013 having created first editions for Victoria and Calgary, and will now host Vancouver’s second edition with celebrity Chef David Hawkworth.
About Dîner en Blanc
The worldwide phenomenon known as Dîner en Blanc will celebrate its 25th anniversary this year! Launched by François Pasquier and a handful of friends in 1988, the Paris Dîner en Blanc now attracts more than 10,000 people each year. What began as a “friends and word-of-mouth only” event has grown into an international epicurean phenomenon on five continents. While the technology behind the event may have changed over the years, the principles fuelling this fantastic event have not: diners continue to gather at a secret location for the sole purpose of sharing a high-quality meal with good friends in one of their city’s most beautiful locations. Dîner en Blanc International, based in Montreal, is responsible for developing this secret posh picnic in over 40 cities by the end of 2013. Each event is headed by passionate local organizers who fell in love with the concept and wanted to bring it to their city, giving this rendezvous a local flair.