Starting today, two of Canada’s largest cities, Toronto and Vancouver, are taking their civic and sporting rivalry online to decide which is the country’s most charitable city. It’s the Power of 2 – Toronto vs. Vancouver.
The Power of 2 (www.power-of-2.org), a fundraising initiative dedicated to unlocking celebrity power for social good, gives celebrities (and this time, cities) the opportunity to go beyond the usual gala events and use social media to make meaningful social impact.
There will be only one ultimate ‘winner’, but the real victors are the two food banks, Toronto’s Daily Bread Food Bank and the Greater Vancouver Food Bank Society. All of the funds raised will go towards proactively working to help end hunger in our communities.
“This is a great way to raise awareness during our Thanksgiving Drive that hunger is a problem that people struggle with right across the country. And poverty is the root of that problem, so let’s shine a big light on that and work towards solutions so families can afford to feed their children,” says Gail Nyberg, Daily Bread’s executive director. “I do feel sorry for Vancouver, though. For some reason, they seem to actually think they have a shot at beating Toronto. They’re going to be very disappointed.”
The Power of 2 is win-win-win: The charities get a big cheque to support their great work, cities get to show their civic pride, and everyone who supports the campaign will be entered into a draw to win a ‘5-Star Saturday’ in their city. You can give and share the campaign at www.power-of-2.org.